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The Effect of Knowledge Management Processes on Administrative Creativity in Insurance Companies |
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PP: 415-431 |
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doi:10.18576/isl/130218
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Author(s) |
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A. M. Idris,
A. M. Fait,
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Abstract |
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| The study aimed to identify the effect of knowledge management processes on administrative creativity, by applying it to Al Baraka Insurance and Reinsurance Company, where the study population consisted of all managers at the various administrative levels of the company, numbering (73) managers. The study followed the descriptive analytical approach in dealing with its topic in addition to historical curriculum, in order to achieve its objectives, and the questionnaire was adopted as a tool for collecting data, The questionnaire included the dimensions of the independent variable knowledge management (knowledge generation, knowledge storage, knowledge distribution, and knowledge application), and the dimensions of the dependent variable administrative creativity (fluency, flexibility, sensitivity to problems, and originality), The study reached a number of results, the most important of which are: There is a significant effect and a moderate and direct correlation between the independent variable, the knowledge generation process, and the dependent variable, administrative creativity in the company under study, There is a significant effect, and a moderate, direct correlation between the independent variable, the knowledge storage process, and the dependent variable, administrative creativity in The company under study, There is also a significant effect and a direct and direct correlation between the independent variable, the process of knowledge distribution, and the dependent variable, administrative creativity in the company under study, in addition to the presence of an effect and a correlation above the mean, and a positive correlation between the independent variable, the process of applying knowledge, and the dependent variable, administrative creativity in the company under study. The study suggested A set of recommendations, the most important of which are: the need to increase employees’ awareness of the role and importance of knowledge management processes and administrative creativity through holding seminars and scientific conferences that highlight the role and importance of administrative creativity.
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