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The Effectiveness of Promotional Ads via Radio in Achieving Advertisers’ Satisfaction |
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PP: 351-359 |
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doi:10.18576/isl/130213
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Author(s) |
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H. A. Albadri,
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Abstract |
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| The article aimed to explore the effectiveness of promotional advertisements on radio stations in achieving advertisers satisfaction. The study adopted the descriptive approach and used a questionnaire to collect data from (400) advertisers as a random sample of those who were advertising on Jordanian radio stations in Amman. The results showed that the radio ads included enough information about the benefits of the advertised products and helped the customer to know the whereabouts of those products. The results also showed that radio ads included instructions on using the advertised products. Finally, the article recommended Jordanian radio stations to provide promotional advertisement content suitable to the advertisers trends and focus on increasing the bonds of love and trust with advertisers, which would achieve success for these stations.
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