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The Nature of the Correlation between Podcast Content and Public Opinion |
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PP: 289-298 |
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doi:10.18576/isl/130204
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Author(s) |
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Hani. A. Albadri,
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Abstract |
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| In this paper, we aimed to identify the nature of the correlation between podcast content and public opinion trends. The study population included Jordanian society as a model for Arab societies. The random sample consisted of (385) respondents. The descriptive analytical method was used, using the questionnaire as a data collection tool. The results showed a difference in the communitys attitudes according to the content and nature of the material presented in the podcast and that the podcast provides information and data in a transparent manner to the public. It also shows that the topics and issues addressed by the podcasts content have an impact on public opinion in society. It was also found that there is a correlation between the determinants of the formation of attitudes in society and their actual attitudes toward following the podcast. The author recommended that the podcast should continue to improve the media content in the podcast and emphasize the continuation of providing distinguished content in terms of form, output, and content in a manner consistent with the events it covers.
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