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Exploring the Relationship between Sharing Economy, Socially Responsible Consumption and Materialism - A Conceptual Paper |
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PP: 2759-2763 |
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doi:10.18576/isl/121219
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Author(s) |
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Keren Khambhata,
Janki Mistry,
Ritesh Khatwani,
Mahima Mishra,
Geetanjali Pinto,
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Abstract |
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| Modern Cultures constantly place emphasis on consumption processes. As consumption becomes more important, the notion of consumer accountability for the current difficulties becomes more pertinent. The catastrophic extinction of animal species and ongoing greenhouse gas emissions are attributed to our unsustainable consumption of natural resources, and a result of our over exploitation of the environment, particularly in more developed nations. Among other negative effects, unsustainable consumption causes habitat loss, biodiversity loss, pollution, and climate change. In the past decade, a disruptive phenomenon called “Sharing Economy” has evolved as a phenomenon that is extensively being discussed in order to encourage more sustainable consumption behaviours, such as access over ownership. This study discusses the idea of responsible consumption behaviours by participating in the sharing economy. The aspect of materialism is also discussed in this paper with respect to sharing as sharing and materialism appear to be mutually exclusive. Thus, this conceptual research explores the relationships between socially responsible consumption, sharing economy & materialism. This paper concludes that sharing economy has the potential to lead to responsible consumption, only if negative threat posed by traditional materialistic consumption is addressed in a positive manner.
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