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Examining the Practical Implementation of New Media Technologies in Public Sector: An Empirical Study |
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PP: 2723-2743 |
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doi:10.18576/isl/121217
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Author(s) |
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Muhammad Atique,
Sania Khan,
George Thomas,
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Abstract |
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| In developing nations such as Pakistan, new media technology presents a novel strategy for governments to improve information management and access to government facilities, as well as transparency, accountability, public participation, and cooperation. This study, which focuses on Pakistans four largest cities, aims to investigate how public officials use new media technologies and how this influences accountability, transparency, and overall productivity. To accomplish this, 470 public sector workers from four Pakistani cities are sampled. The Unified Theory of Acceptance and Use of Technology (UTAUT) model of technology acceptance and its implementation serves as the basis for this studys survey-based quantitative research technique, which enables it to accomplish its objectives. To fill the research gape the research questions were addressed to answer the impacting factors of adoption of new media technologies in the public sectors. Results from the study reveal that a significant majority, over 87% of participants think new media technology helps them accomplish their jobs and has raised their productivity. Eighty-eight percent of respondents shared a similar opinion, stating that senior management and organizations are committed to increasing the use of innovative media technologies. However, the results show that 55% of public organizations employ new media technology to provide better services to the public in response to their requests. The use of unofficial, bottom- up methods, financing scarcity, technology constraints, and resource scarcity are the main obstacles. Thus, while the potential benefits are recognized, overcoming these challenges remains crucial for the effective integration of new media technologies in the public sector.
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