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Analysis of the Impact of Fintech Firms’ Lending on the Expansion of Service Base Companies in Jordan |
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PP: 2891-2902 |
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doi:10.18576/isl/120837
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Author(s) |
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Ayman Alkhazaleh,
Ahmad Assaf,
Maha Shehadeh,
Esmat Almustafa,
Mahmoud Allahham,
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Abstract |
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| The purpose of this research was to analyze the impact of lending by fintech firms on the expansion of service- based companies in Jordan. The studys population included 210 service-based enterprises located in Jordan. The research used a sample size of 136 respondents from registered service-based enterprises in Jordan. The researchers used a structured questionnaire to gather data from the participants. The data acquired in this study were evaluated using a combination of basic percentage calculations and Pearson product moment analysis. The research has reached the conclusion that the lending activities of Fintech firms have a noteworthy impact on the expansion of service-based companies in Jordan. The study suggests that it would be advantageous for the Fintech service provider to engage in advertising efforts aimed at promoting their services, with the goal of increasing the adoption of their mobile money product among a wider range of business professionals. This would lead to an increased number of entrepreneurs using Fintech as a means to augment the expansion of their businesses. The scope of the research was limited to a small number of service-based organizations. However, it is important to include other service-based companies that were not included in this study. To get a comprehensive understanding, a comparison study should be conducted to explore other characteristics that were not addressed in the current research. The field of financial technology (fintech) has seen significant growth in recent years. This growth can be measured by the degree of utilization observed in various fintech applications and services.
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