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The Role and Impact of Social Media Influencers |
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PP: 2685-2696 |
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doi:10.18576/isl/120821
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Author(s) |
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Hani. A. Albadri,
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Abstract |
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| In this paper, we explore the influence of influencers in the digital space and their impact on society. The research involved 375 intentional sampled respondents who are social media followers. The findings revealed that TikTok is the most popular platform for influencers, followed by Instagram, YouTube, Facebook, Snapchat, and Twitter. Influencers predominantly create entertainment and gaming content, with art and skills, social issues, education, and religion following suit. The study highlights that influencers are crucial in shaping societies by providing attractive and concise information and experiences, fostering development and support among their followers. The author suggests enhancing influencers skills through workshops and training programs, focusing on positive interactions, humanitarian aspects, and support for affected sectors, particularly therapeutic institutions.
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