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The Role of Regulatory Foci and Information Seeking Behavior on Self-Disclosure on Social Media |
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PP: 2551-2566 |
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doi:10.18576/isl/120652
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Author(s) |
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Afaf Bugawa,
ALaaeldin Ayoub,
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Abstract |
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| This paper aims to explore the role of Regulatory Foci and Information Seeking Behavior on Self-Disclosure on social media platforms. This research used quantitative research methodology, a self -administrated survey was conducted among generation Y college students. Participants answers were recorded using Google forms and the results were analyzed using structural equation modeling. The Results showed that there was a significant relationship between the Regularity Foci and the Self disclosure. Moreover, the results showed that there was a mediating effect of the Information seeking behavior between Regularity Foci and Self disclosure. The limitation of this study is the sample size (150) and generalizability of the results.
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