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The Visual Rhetoric of The Image in The Treatment of Press News Sites for Environmental Initiatives |
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PP: 1813 -1829 |
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doi:10.18576/isl/120526
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Author(s) |
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S. O. Shehata,
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Abstract |
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| The study sought to identify the connotations of visual rhetoric in addressing the press news websites of the environmental initiatives "Green Saudi Arabia". The sample was represented in (6) fixed press photos. The choice was taken to be rich in symbols, connotations, signs and semiotic icons that help reveal the underlying meanings. Their selection on news sites (Okaz, Madam, previously), with two images from each site, during 2021, the year in which His Highness, the Saudi Crown Prince “Mohammed bin Salman” announced the “Green Saudi Arabia” initiative and analyzed them qualitatively by dismantling the components of the images. For (visual elements, rhetorical forms, graphic foundations), To reach the underlying connotations and meanings that visual rhetoric seeks to convey to the target audience, by using the media survey, semiotic, and it is quicker to persuade than words by presenting rational arguments for addressing the issues of environmental initiatives, visual rhetoric uses symbolism as a substitute for realism because it is more influential and more persuasive. |
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