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The Contribution of the Means of Communication and Media in Building the Saudi National Identity |
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PP: 1803-1814 |
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doi:10.18576/isl/120406
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Author(s) |
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L. Ziadi,
K. N. Alqahtani,
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Abstract |
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| The aim of the research is to study the contribution of modern means of communication and media in building and shaping the national identity among the members of the Saudi society by adopting the quantitative approach to measure the extent of the contribution of the means of communication and media in building the national identity from the point of view of the recipient: male and female Saudis. By preparing, distributing and analyzing the results of a questionnaire that was directed electronically to a sample of members of Saudi society and the qualitative approach, to determine the implications of the demographic characteristics of the audience groups, the characteristics of the means of communication and media, and the forms of exposure of the public to the means of communication and media on the role played by the various means of communication and media in building the national identity in the Kingdom of Saudi Arabia. The study reached a set of results and conclusions, the most important of which are: Only a third of the study sample considers the means of communication, the media and social networking sites contribute to the formation of the national identity and that most of them are female. Public exposure to media and communication. |
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