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Supply Chain Management and Organizational Performance: The Moderating Effect of Supply Chain Complexity |
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PP: 1673-1684 |
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doi:10.18576/isl/120351
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Author(s) |
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Osama Mohammad Al-Rawashdeh,
Omar Jawabreh,
Basel J. A. Ali,
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Abstract |
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| This study investigates the relationship between various factors in supply chain management (customer relationship, level of information, sharing postponement, sharing quality of information, and strategic supplier partnership) and their impact on organizational performance. This research relies on primary data collected through the use of questionnaires. The research will concentrate on Jordans tourist industry. Only 261 were approved and examined using SmartPLS.The results of the study indicate that sharing postponement, sharing quality of information, and strategic supplier partnership have a strong positive impact on organizational performance. However, the relationship between customer relationship and organizational performance is not statistically significant. The relationship between level of information and organizational performance is statistically significant. These findings suggest that organizations can improve their performance by implementing strategies to manage and optimize these factors in their supply chain. This study also evidenced that Supply Chain Complexity as moderator helps increase organiizational performance by interacting with Strategic Supplier Partnership, Level of Information, Sharing Quality of Information, Sharing Postponement. However, it should be noted that there is some inconsistency in the results compared to previous studies, and the relationship between these factors and organizational performance is still not fully understood. This highlights the need for further research in this area to gain a better understanding of how these factors impact organizational performance.
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