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The Role of Digital Transformation in Developing the Performance of Umm Al-Qura University Employees |
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PP: 2235-2245 |
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doi:10.18576/isl/120556
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Author(s) |
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A. H. Alshuaibi,
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Abstract |
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| This study aimed at identifying the role of digital transformation in improving the efficiency of the performance of Umm Al-Qura University employees. The analytical descriptive approach was used to achieve the objective of the study, for which a questionnaire was developed as an instrument for data collection. The study was applied to 331 Umm Al-Qura University employees, who were selected by a simple random method. The results of the study showed that the responses of the participants showed high agreement with the degree of implementing digital transformation at Umm Al-Qura University, with a mean score of (3.5078). The findings also showed that the level of efficiency of the performance of Umm Al-Qura University employees came with a high degree, with a mean score of (3.8316). There was a statistically significant direct relationship between digital transformation and the efficiency of the performance of Umm Al-Qura University employees.
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