|
|
 |
| |
|
|
|
The Impact of E-marketing on Marketing Performance as Perceived by Customers in Jordan |
|
|
|
PP: 1897-1903 |
|
|
|
doi:10.18576/isl/110605
|
|
|
|
Author(s) |
|
|
|
D. M. Bader,
F. L. Aityassine,
M. A. Khalayleh,
A. Z. Al- Quran,
A. Mohammad,
S. I. Al-Hawary,
R. A. Alkhawaldah,
|
|
|
|
Abstract |
|
|
| The study’s goal is to see how e-marketing affects marketing performance in Jordan, as assessed by consumer satisfaction and loyalty. The basic data for this study was gathered using a convenient sampling method. The research was conducted using a self- report questionnaire as the primary tool. The data was acquired from a sample of 217 e-marketing users using a questionnaire. The study hypotheses were tested using SPSS 24.0, AMOS 23.0, and Smart PLS 3.0. The results showed that e-marketing had significant positive effects on both customer satisfaction and customer loyalty. The contribution made by the study is that measuring marketing performance is not done by evaluating the e-marketing process itself or the tools used in it, such as search engines, but through the results of this process, like customer satisfaction and customer loyalty.
|
|
|
|
|
|
|
|
