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Framing the Entrepreneurship in Television Youth Programs An analytical study |
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PP: 2023- 2033 |
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doi:10.18576/isl/110616
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Author(s) |
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H. A. Albadri,
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Abstract |
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| The article aimed to identify the contributions of Jordanian TV youth programs in promoting entrepreneurship issues to the youth through content analysis of the youth programs content on the Jordanian TV channels (2021). The study sample was content of; (Jalssah 3alaniyyeh on Almamlaka Tv) and (Rass Btaqiyyeh on Roya TV) during the study year; 2021). The article concluded that the most important results are TV programs focus on the commercial and industrial fields in enhancing the culture of entrepreneurship at youth and other ages. Most of media content topics have been done by producing models and experiences to motivate the public. On the framing, the main ideas, the defining, and the solutions are the most frames depended by TV programs in presenting the entrepreneurship. The TV programs have gotten the information and raw content from TV reporter and correspondent. The researcher recommended to achieve training course for the TV correspondents, presenters, and delegates in the presenting the entrepreneurial programs and using the scientific and planned method to manage the Jordanian TV channels.
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