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Knowledge Sharing of Postgraduates Online: The Intention-Behavior Gap |
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PP: 717-733 |
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doi:10.18576/isl/120215
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Author(s) |
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F. M. Aldhmour,
E. Doyle,
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Abstract |
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| Knowledge is recognized as a strategic asset and a critical factor for organizational development and competitive advantage in the knowledge economy. All modern organizations should incorporate knowledge management (KM) practices, particularly knowledge sharing behavior (KSB). This research investigates factors influencing KSB based on planned behavior theory and the technology acceptance model in higher education institutes (HEIs) in Jordan. A descriptive analysis approach was applied in the study. A questionnaire was designed and distributed to a sample of 500 respondents across the HEIs. The findings reveal that intentions positively influence MBA students’ KSB but explain less than 50% of KSB; hence an intention-behavior gap is observed. Contextual factors are also identified as significant, namely accreditation and HEI culture. No significant effects of knowledge sharing attitude, subjective norms, perceived ease, course involvement and perceived usefulness are identified. Perceived risk impacted negatively on students’ intentions and KSB. Complex cognitive and behavioral processes between individuals results in knowledge sharing. Combining theoretical foundations permits the identification of those features explaining either intention or behavior, or both. The extent of the intention-behavior gap indicates further research may focus on barriers to converting intentions into actual behavior to support knowledge sharing.
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