|
|
 |
| |
|
|
|
Evaluation of the Contents of the Five Stars Hotel Website and Customer Orientation |
|
|
|
PP: 1077-1085 |
|
|
|
doi:10.18576/isl/110408
|
|
|
|
Author(s) |
|
|
|
Omar Jawabreh,
Ashraf Jahmani,
Bashar Shukri Maaiah,
Basel J. A. Ali,
|
|
|
|
Abstract |
|
|
| The objectives of this study are multifold: to investigate the functionality of hotel websites through a content review and to gauge customer perceptions of the value of hotel website design. To conduct the study, hotel websites were combed for numerical and visual information. Providers of information are evaluated based on their unique and comprehensive expertise measurements. The research is based on two key components: a report on all 37 five-star hotels in Jordan that analyzes their website layout in terms of population, and a survey of 100 hotel guests to ascertain how they interpret hotel websites. This proposed study is the first of its kind, with the objective of establishing a methodology for evaluating all hotel measurements provided by hotel websites. The following are the findings: When the independent variable (marketing orientation) has a value of T = 7.519, the coefficient of simple linear regression has statistical significance (Customer Orientation). The fact that "Aqaba Zone Advertising and Customer Oriented Classified Hotels have a statistically significant effect on their categorization" is acknowledged, as "Aqaba Zone Advertising and Customer Oriented Classified Hotels have a significant effect on the coefficient of simple linear regression equation" (0.605). As a result, hotel management may employ a specific predictive evaluation model to analyze their hotels websites from two perspectives: that of the management team and that of the consumers. For the first time, this analysis brings together claims from both perspectives (hotel managers and clients).
|
|
|
|
|
|
|
|
