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Social Impact of Videos at New Media Platforms on the eLearning Acceptance during the Covid-19 |
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PP: 913-923 |
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doi:10.18576/isl/110322
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Author(s) |
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Mohammed Habes,
Mokhtar Elareshi,
Enaam Youssef,
Sana Ali,
Mohammad Qudah,
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Abstract |
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| In a country like Jordan, where technology acceptance and implementation are booming, eLearning acceptance has helped to cope with the current global healthcare crisis (Covid-19). This research examines the primary factors behind eLearning acceptance among Jordanian students. Employing an experimental approach and selecting a sample of n=332 respondents, using Structural Equation Modelling to assess the proposed conceptual framework, our findings indicated that perceived ease-of-use and usefulness were the primary determinants of shaping positive behavioral intentions towards eLearning acceptance. We found a strong significant mediating role of online videos to accept eLearning during the Covid- 19 outbreak and concluded that along with the primary factors of technology and behavioral intention, online videos play a strong role in accelerating eLearning acceptance.
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