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Business Model Characterization by analyzing Business Model Components of Patent Data |
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PP: 303S-309S |
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Author(s) |
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Seok-Hun Kim,
Kwang Hyuk Im,
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Abstract |
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| The Business model describes the rationale of how an organization creates, delivers, and
captures value - economic, social, or other forms of value. Although the concept of business model
exists in the former, it coincided with the rapid spread of the Internet in the mid-1990s. Because
concept of business model is a very abstract, there is confusion about business model definition and
business model taxonomy. But, most researchers agree to the fact that business model is composed in
several components which interacts with each other, and as a result, decides the characteristics of its
business model. In this paper, we suggest a method to analyze the characteristics of the company by
analyzing its patent based on business model components. By showing the results of analyzing
Hyundai Motors, STX Shipbuilding, and Naver’s patent datum with business component model, we
could effectively see some characteristics about business model which allows us to verify appropriate
management strategies.
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