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Communication Accommodation Theory; for Understanding Cultural Communication Dynamics |
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PP: 27-33 |
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Author(s) |
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Ismail Noori Mseer,
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Abstract |
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| Communication Accommodation Theory, proposed by Howard Giles, is a widely recognized theory in the field of communication studies. According to Giles, this theory explains how people adjust their communication style to either emphasize or minimize social differences between themselves and others with whom they are interacting. Giles argues that individuals can adapt their speech patterns, gestures, and even attitudes to create a sense of similarity or difference with their conversation partners. This accommodation process can occur consciously or unconsciously, depending on the individuals awareness of their behavior. One key aspect of Communication Accommodation Theory is the concept of convergence and divergence. Convergence refers to when individuals adjust their communication style to match their conversation partners, thereby emphasizing similarities between them. On the other hand, divergence occurs when individuals purposely differentiate themselves from others by maintaining their unique communication style.
For example, if two people from different cultural backgrounds are engaged in a conversation, they may converge by using similar language and nonverbal cues to establish rapport and build trust. Conversely, if one person wants to assert their independence or authority over the other, they may choose to diverge by maintaining a distinct communication style that sets them apart. Giles also suggests that accommodation can be influenced by various factors such as social norms, power dynamics, and personal motivations. For instance, individuals may accommodate more towards those who hold higher social status or authority to show respect or gain approval. Communication Accommodation Theory provides valuable insights into how individuals navigate social interactions through strategic adjustments in their communication styles. By understanding Giless principles of convergence and divergence, we can better comprehend how people manage relationships and convey messages effectively across diverse cultural contexts. Ultimately, this theory highlights the dynamic nature of human communication and underscores the importance of adaptability in fostering positive interpersonal connections.
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