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Journal of Digital Media and Artificial Intelligence
An International Journal
               
 
 
 
 
 
 
 
 
 
 
 

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Volumes > Volume 01 > No. 01

 
   

Persuasive Communication Engines in the Media Speech of Princess Reema Bint Bandar on YouTube and the X Platform

PP: 35-62
doi:10.18576/jdmai/010104
Author(s)
Miliany, Khulood Abdullah, Albogami, Farah Fisal,
Abstract
The process of persuasive communication is considered one of the most important communication processes that an individual faces while formulating a message. It is an essential foundation for crystallizing ideas and making them consistent with the inclinations and desires of the audience. Persuasion is considered one of the most important methods relied upon to change or modify some behaviors, trends, or beliefs. Therefore, this study aims to analyze the persuasive communication drivers of the media speech of Princess Reema bint Bandar on YouTube and the 69) A tweet from Princess Reema bint Bandar’s account on the X platform, during the time period from (July 2017 AD to April The study concluded that Princess Rima Bandar used logical appeals in the media speeches of the sample studied by relying on numbers and percentages to convince the recipient. She also used emotional appeals to influence the recipient’s conscience and convince him of the importance of empowering Saudi women.2024 AD). Princess Rima also relied on employing some of the engines of persuasion as tools to influence the recipient. She clearly employed the engine of power in the speech, as she emphasized the role of Prince Mohammed bin Salman in his support for the empowerment of Saudi women in the speech to the sample under study, and the engine of love is considered one of the most prominent engines that Princess Reema used it in her speeches, as expressions of pride and praise for Saudi women were clearly present, and Princess Reema also employed the engine of pledge and commitment in the speech to the sample under study.

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