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Applying Artificial Intelligence (AI) and Digital Competencies to Drive Organizational Excellence |
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PP: 1303-1316 |
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doi:10.18576/amis/180612
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Author(s) |
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Amjad M. Daradkah,
Buthiana E. Awais,
Esraa A. Telfah,
Feryal Y AlKhatib,
Jamal Al-Kilani,
Rabha A. Alqudah,
Mansour A. Maqableh,
Ashraf M. A. Mahmoud,
Mohammad S Jaradat,
Ali H. Hourieh,
Mohammad A Momany,
Muneera M. ALShurman,
Mohamed Arafat,
Suha A. Al Rababah,
Shaimaa A. A. Al,
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Abstract |
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| In this study, the purpose is to investigate how artificial intelligence, and digital competencies might enhance the organizational excellence of Arab universities. The purpose of the study was achieved by using a questionnaire to investigate the assigned relationships at Arab universities. Data was submitted by 410 respondents. The study approach was created using quantitative design. Frequency and percentage calculations were performed using the SPSS software for the validity and reliability assessments of the scale items, and the resulting data were then incorporated into the study. The findings showed that digital competences and artificial intelligence had a statistically significant effect on Arab universities organizational excellence.
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