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Exploring the Impact of Experience Science on Africa Development Application on Hospitality & Tourism |
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PP: 1-10 |
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doi:10.18576/ijye/080101
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Author(s) |
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Mohamed Buheji,
Dunya Ahmed,
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Abstract |
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| This paper delves into the core principles of Experience Science and its pivotal role in refining and enhancing tourism and hospitality, particularly within the African context. At its heart, experience science prioritizes the user, crafting experiences that resonate deeply on a personal level through emotional engagement and multi-sensory interactions. Data analytics, behavioral insights, and emerging technologies like VR, AR, and AI play a crucial role in creating tailored, immersive experiences.
Focusing on the application within African tourism and hospitality, the paper reviews classical development vs. Possible ‘Experience Science’ tools. It suggests how integrating experience science can address the unique challenges and opportunities of the African continent. It highlights the necessity of infrastructure development, marketing, sustainability, and capacity building while emphasizing the transformative potential of a holistic, experience-driven approach.
In discussing the work of Chen et al. (2024), the paper explores the dynamic interplay between consumer demands, the sensory dimension of tourism, and the multidisciplinary nature of experience science. It argues for the significance of personalization, emotional connection, and interactive technologies in developing a competitive and sustainable tourism and hospitality sector in Africa.
The conclusion underscores the limitations of traditional development approaches and posits experience science as a vibrant pathway to enriching Africas tourism and hospitality landscape. By fostering memorable and meaningful experiences, it envisions a future where tourism not only contributes to economic growth but also to the cultural and environmental stewardship of the continent.
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