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Philosophy, Methodology, and Methods: Understanding the Differences in Qualitative and Quantitative Approaches and Integrating a Mixed-Methods Strategy in Hospitality Research |
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PP: 775-781 |
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doi:10.18576/amis/180410
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Author(s) |
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Mousa Masadeh,
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Abstract |
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| The article examines specific philosophical and methodological challenges encountered in hospitality industry research. It
asserts that adopting a mixed methodology rooted in pragmatism can furnish distinct advantages for researchers in this domain. The
discourse delves into mixed methods approaches that amalgamate the strengths of positivist and phenomenological paradigms while
mitigating their respective shortcomings. While qualitative and quantitative methodologies were historically viewed as contradictory,
their convergence is increasingly observed across diverse fields. Yet, the incorporation of this blended methodology is not often used in
research on the hospitality sector. The article explains the institutional and philosophical background of mixed methods approaches to
understand their possible benefits in this context. The text examines cutting-edge scholarship that supports the use of mixed methods
research design and its importance in hospitality research. |
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