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Interaction Design and Analysis of Exhibition Narrative Models in Cultural Heritage Museums |
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PP: 975-986 |
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doi:10.18576/jsap/130311
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Author(s) |
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W. S. Meng,
J. Dolah,
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Abstract |
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| This study investigated visitor preferences, expectations, and learning experiences at the National Museum of China, focusing on interactions with exhibitions and displays. Objectives included understanding visitor preferences, exploring educational and immersive expectations, and assessing engagement, comprehension, and satisfaction. The study combined quantitative and qualitative methods, using paper-based questionnaires for visitor data collection. A convenience sampling technique was employed due to the challenging nature of obtaining a random or representative sample in a busy museum setting. To collect data, paper-based questionnaires were chosen as the main method during visitors museum visits. This approach allows for standardized data collection and helps evaluate factors related to user preferences, learning experiences, and the effectiveness of interface design. In addition to the questionnaires, qualitative data was also gathered to gain a deeper understanding of visitor experiences and perceptions. These interviews provided qualitative richness to complement the quantitative survey data. Methods of quantitative data analysis were utilised in order to analyse the information that was gathered. Qualitative data analysis focused on extracting insights and themes from the in-depth interviews, focus group discussions, observations, and content analysis. Key findings revealed variations in visitor expectations, with statistically significant differences between gender groups regarding educational and immersive aspects. Females exhibited distinct expectations compared to males. Moreover, correlation analysis showed that visitors engagement was weakly correlated with their comprehension of exhibited content but moderately correlated with overall satisfaction. This research contributes valuable insights for the National Museums by shedding light on visitor preferences and expectations, as well as the effectiveness of the existing interface design. The findings can inform strategies to enhance visitor experiences, tailor educational content, and improve the design of museum interfaces. By understanding and addressing the needs and expectations of its diverse visitor base, the National Museums can continue to provide enriching and engaging cultural experiences.
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