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An In-Depth Analysis of Consumer Preferences, Behavior Shifts, and Barriers Impacting IoT Adoption: Insights from Jordan’s Telecom Industry |
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PP: 271-281 |
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doi:10.18576/amis/180207
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Author(s) |
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Elias R Jreissat,
Laith T Khrais,
Hanadi Salhab,
Hussam Ali,
Amer Morshed,
Saleh Dahbour,
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Abstract |
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| This comprehensive research delves into the intricacies of IoT technology integration within Jordan’s dynamic telecom sector. The study employs a meticulous mixed-method methodology, combining qualitative and quantitative approaches to provide a holistic understanding of the subject. The qualitative phase initiates with in-depth interviews with IoT experts and IT managers from prominent Jordanian telecom firms. This qualitative data collection allows for a nuanced exploration of their viewpoints, experiences, and insights regarding IoT adoption in the sector. Following the qualitative phase, the research expands its scope to include a quantitative survey of a wider array of stakeholders within the telecom industry. This survey-based approach enables the study to capture a broader spectrum of perspectives and opinions, complementing the depth of qualitative insights. Throughout the research, several critical challenges emerge, including infrastructure deficiencies, privacy issues, and the paramount significance of addressing consumer preferences. Government support surfaces as a pivotal factor in driving IoT adoption. Moreover, the research underscores the essential role of tailored solutions, community-led projects, and collaborative endeavors in bridging the digital gap and promoting IoT uptake. The findings of this study offer invaluable strategic guidance for policymakers, telecom providers, and stakeholders, providing a roadmap for the development of a more inclusive, connected, and technologically advanced digital landscape in Jordan.
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