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An Empirical Study to Measuring the Impact of Organizational Media Performance on the Relationship between Social Media Management and Public Perception in UAE |
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PP: 1597-1611 |
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Author(s) |
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Ayoub Y. A. ALAli,
Muslimin B. Wallang,
Hussein M. E. Abu Al-Rejal,
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Abstract |
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| This studys main contribution is to deepen our understanding of the connections between social media management strategies, social media goals, the use of multiple platforms, content quality, follower interaction, scheduled publications, metrics analysis, organizational media performance, and public perception. The study looks at how social media management elements in government media organizations (such as the usage of social media tools, goals, various platforms, content quality, follower interaction, planned publication, and metrics analysis) affect the level of public perception in Dubai. Analyze the impact of social media management factors on the organizational media performance in Dubais government media organizations, as well as the impact of organizational media performance in Dubais government media institutions on public perception levels. and to investigate how organizational media performance mediates links between social media management characteristics and public perception in the UAE.
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