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Analyzing the Factors that Influence Development of Chinese Mobile Third-party Payment Platform: the Customers Perspective |
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PP: 729-737 |
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doi:10.18576/amis/100233
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Author(s) |
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Zhengwei Ma,
Xiucheng Dong,
Rui Zhang,
Huaiying Yang,
Cen Song,
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Abstract |
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| Mobile terminals of third-party payment platform are developing so fast in China. At the end of September 2014, the
transaction amount of mobile terminals third-party payment is about 1.43 trillion RMB (Iresearch report). And the number of the
transaction amount is continuing increasing. In China, mobile terminals of third-party payment services become more and more
important. But the mobile terminals related study is few in China. So, the authors would like to reveal the factors influencing mobile
terminals of third-party payment platform development in China. Through the study of various literature and carrying out interviews
with experts about mobile terminals of third-party payment plat for development, the authors collected 393 valid questionnaires from
customers of mobile terminals third-party payment platform and then used Structural Equation Modeling to analyze the data, illustrate
the relationships among perceived risk, quality of service, perceived ease of use, customer perceived cost and consumers intention and
finally establish mobile terminal of third-party payment platform evaluation model. And model fit is accepted. The research findings
would help third-party payment corporations advance platform development, and improve further studies in third-party payment area. |
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